Our story
I grew up in London, and for years I worked in a job that paid the bills but never felt like mine.
Every birthday and every Christmas, I searched for something truly personal for the people I loved, and came home with something anyone could have bought.
In 2022 I left that job to build what I could never find: gifts made for one person, that show someone was really paying attention.
To be loved is to be known
It is written on the card inside every box. A name worn close to the heart, or the birthstone of the month someone arrived, says what is often hard to say out loud.
Made for one person
Nothing here is made until you order it. Your piece is made for you in about seven days, and someone on our team checks every letter and date before it is made and again before it goes into the box.
Still a small business
Tens of thousands of pieces later, we are still a small team, and every order still leaves with a note from us. The moment someone lifts the lid matters to us as much as it does to you.